Another area of public policy,
the protection of consumer is very closely related with the competition policy.
The consumer welfare is increased by employing measures of competition policy. Moreover
in the EU the European integration project has been supported by trade and competition
reforms. Trade creates bridges between people and builds new common identities
worldwide. In this sense free competition opens a gate to new opportunities,
but also implies a permanent reconsideration of your own priorities and
strategies.
Competition is supposed to
stimulate flexibility, creativity, adaptability, innovation and mobility.
However it is also very clear that a trade space characterised by free
competition, it is not free from regulation, but just the opposite. My personal
opinion is that we no longer can talk about state and market as distinct
regulators of trade. The liberalisation of trade sectors previously belonging
to the public patrimony and the enhanced role of non-state regulators of trade
brought about a new situation, in which markets incorporate elements of public
governance and the states can’t afford to intervene and control the economy in
any significant manner.
The available choice is not, as
understood before, one between free markets and state intervention. A
controlled form of market freedom is the only choice and the control task does
no longer belong to one level of governance. The national states have to share
their control authority with various other actors: supranational bodies,
international trade organizations, private self-regulating associations and
standard setting bodies. In this context it is easy to comprehend that the
multinational corporations have a bigger role to play and can exercise a significant
influence on redefining free-market economy as a social construction.
Therefore antitrust law is so
important in order to maintain the balance between the competition quest for
more market power on one side and the protection of the small and medium enterprises,
consumer welfare, innovation incentives and market access on the other side.
The main philosophical dictum of European antitrust policy relates to
competition on the merits and non-tolerance against cartel activities. More
recently a new dimension became more important: the private enforcement of
competition law. Can this new enhanced goal improve the balance between the market powerful and the rest of the participants?
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